Planet Earth III

Planet Earth is my favourite series of all time. Ever.

(Apart from The Real Housewives, but don’t tell Sir David that).

So getting to work on the digital and social campaign for this series was an absolute dream come true. The series went on to be nominated for multiple Emmys, whilst the marketing campaign won a variety of accolades including Lovies, Shortys and a Drum Marketing Award.

Our home. Our future.
This is Planet Earth III.

Through thoughtful selections of clips from the show, social-first vertical edits of those clips and creative copywriting, the Planet Earth III team achieved 169M views and 5.7M engagements across 6 platforms in 14 weeks.